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Business Storytelling Made Easy #51: 5 Reasons You Should Tell More Stories





Ford’s former Chief Marketing Officer, Jim Farley, said, “Storytelling is your most important skill as a marketing leader.” In this episode I share five ways stories can help you inspire, engage and connect with your audience.


What You'll Hear:

  • How compelling stories help your brand break through the clutter

  • The connection between emotions, logic and good stories

  • How storytelling is critical for product innovation




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