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Business Storytelling Made Easy #52: 3 Stories Every Business Should Tell


Much can be said about the power of story to connect, persuade and influence consumers, but what kinds of stories should an organization tell? There are many, but here are a few to consider:


1. Pillar Story

Speaks to your purpose and enduring beliefs


2. Backstory

Gives context for how you came to be


3. Transformation Story

Illustrates the unique value of your product or service


Catch the full episode here:


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