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Business Storytelling Made Easy #54: Tell Better Stories Through Market Research with Greg Crouse



Understanding the opinions, attitudes and buying behavior of your target audience is critical to successfully market your product or service and market research helps us do just that.


On this episode of Business Storytelling Made Easy, market research expert Greg Crouse shares trends and best practices for utilizing research to aid in decision making and product development.


What You'll Hear:

  • Pros and cons of quantitative and qualitative research

  • Why the days of long surveys are over

  • How to avoid mistakes when interpreting research data


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