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Business Storytelling Made Easy #56: 5 Storytelling Fails Marketers Miss

Updated: Apr 19



Americus Reed said, “Stories are valuable because they create an impervious connection to the brand that’s hard to break. It’s more of a meaning system. Brands are like flags. They tell the world who you are, or who you want to be.”


But what happens when you tell the wrong story? Or tell the story poorly?


You create the wrong connection and communicate a message that you never intended.


In this episode, you'll learn five common pitfalls to avoid to make your next storytelling effort a success.


What You'll Hear:

  • How stories that lack authenticity can hurt your brand's reputation

  • How to avoid messaging that stereotypes your audience

  • Why a relatable story is often better than a perfectly refined one



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