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Business Storytelling Made Easy #58: Storytelling Techniques for Luxury Brands

A cohesive, compelling brand story is critical to the success of a luxury brand. In this episode, I share three ways you can demonstrate value and create loyalty at premium price points with storytelling.

What You'll Hear:

  • How luxury brands shift our focus from price to value

  • Why unique experiences attract high end buyers

  • How to get your customers to tell your brand story for you

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